In 2006, Key Power International was established in Singapore with a primary focus on distributing and retailing performance sporting goods.

The company was founded by passionate runners and triathletes who strongly believe in the quality of the products they represent.

Key Power International has since gained a strong presence in three key regional markets, namely Singapore, Malaysia, and Indonesia.

The company represents renowned sporting goods brands and has built a distribution network of over 200 partners.

Key Power International places great importance on partnering with the right businesses to represent its brands in the market.