Established in Tokyo, Miniso was jointly founded by Miyake Junya, the chief designer of MINISO, and Ye Guofu, a young Chinese entrepreneur, with the aim of advocating a fashionable and relaxed lifestyle.

Today, Miniso is a global fast fashion designer brand, offering a wide range of products across 10 product categories including lifestyle, home, gifts, and electronics.

Miniso is dedicated to providing customers with quality and creative products at affordable prices; with products priced from as low as $3.