Born 1911 in Torino, Italy, under the stewardship of Walter Martiny, Superga started producing shoes with vulcanized rubber soles, ensuring both flexibility and durability, thereby redefining the humble trainer.

The Classic 2750 has been an icon from the beginning. A favourite for taking Italians from the city to the beach during the weekends, its ubiquity demonstrates its versatility, and crucially, comfort— thus the slogan “People’s shoes of Italy”.

A string of high-profile collaborations with The Row, Mariano Di Vaio, The Man Repeller, The Blonde Salad and Versus Versace has consequently seen the brand recognised as a staple to the fashion-savvy.