Established in 2013, NOVELA is Singapore’s first international multi-brand beauty retail store.

We believe that the essence of one’s beauty which exists within can be exuded on the outside with the proper regime, enhancing one’s natural elegance.

By curating the best of skincare and makeup ranges, and offering the best prices we can, we simplify and elevate our customer’s shopping experience, allowing them to handpick the best for them, from the best by us.