Wacoal is Japan’s leading creator of intimate apparel for women.

Our goal has always been to contribute to the society by helping women everywhere become more beautiful.

Ever since the company started operations, we have been working to assist women in realizing their dreams of looking good.

Wacoal is proud to have helped the world’s women live more confident and self-assured lives.

We keep on invest on conduct researches and studies to understand the needs of women with the support of our Human Science laboratory with 40 years of history, in return create most suitable products to enhance woman beauty.

With the help of the high caliber product developing professional and beauty advisor, we deliver our messages clearly, directly and effectively to our target user.

Understanding woman needs and changes, deliver clear and direct message is our main marketing strategy to cope with all kind of challenge.