AW LAB, founded in Italy, is the multi-brand sneakers-apparel store where conceiving the "urban sport style" under the motto "Play With Style", an invitation to live outside the box, starting from their own style and making their own personal code, unpublished and not replicable. Born in ’97, with the name Athletes World, now has more than 200 shops world-wide. Besides the 2 private apparel labels Two of a Kind and Down Up, AW LAB proposes a wide collection of sneakers of the most famous international sport brands, such as Nike, Adidas, Puma, Converse, New Balance, Reebok, Onitsuka Tiger, Vans, and a wide range of exclusive designs created in collaboration with them.