Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia.

One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades over 250 stores in ten countries globally.

Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.

Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.

Forever New, a fashion clothing and accessories brand founded in Melbourne, with collections inspired by global trends in art, film, music and theatre, haute couture runway shows in Paris, London, Milan and New York.