Smiggle is the ultimate destination for your school, birthday and leisure essentials.

From backpacks and drink bottles, to gift packs and keyrings, Smiggle is the original creator of all things colourful, fun, unique and on trend.

A visit to a Smiggle store is unlike any other retail experience for the young and young at heart.

We encourage our fans to experiment, play and have fun in our small but bright stores.

We strive to create an environment that feels like a treasure trove ready to explore, but also make it easy for our fans to find what they’re looking for.

Whether you want to shop by colour, by product type, by the latest trend – we’ve got you covered at Smiggle.