Nestled in the heart of Marine Parade, Singapore, Parkway Parade stands tall and proud as one of the island's suburban shopping meccas. Since its grand opening in March 1984, this establishment has been a cherished retail destination for locals and tourists alike.
An Architectural Marvel
Parkway Parade's construction began in March 1981 on a sprawling 31,536 square metre plot along Marine Parade Road. Envisioned by its developer, Parkway Holdings, the complex was earmarked with a S$250 million budget. Taking inspiration from American suburban shopping centers, Parkway Holdings employed the expertise of American and Australian consultants, ensuring the mall’s design was both innovative and functional.
Trailblazing Retail Space
Parkway Parade's pioneering spirit was evident from the start. It was among Singapore's first suburban shopping malls and introduced several major retailers to the suburbs. Esteemed brands like Isetan, Marks & Spencer, and Best Denki (formerly known as Yaohan Best) anchored the shopping experience.
The mall also provided a rich tapestry of culinary delights. From the fun-filled Chuck E. Cheese's Pizza Time Theater (1983-1986) to the savory offerings of Hardee's and Petite Park, there was something for every palate.
Not just a shopping destination, Parkway Parade was a hub for entertainment. Its mini theme park, Funland, spanned Levels 3 and 4, and the vast playground on Level 7 was hailed as the largest mall playground in Singapore.
2007 saw the opening of the second Singapore outlet of the renowned Borders bookstore, further cementing Parkway Parade's status as a shopping paradise.
Evolving with Times
By 1992, the mall's reputation was solidified, attracting an impressive 12 million visitors annually. Recognizing the need to keep up with evolving consumer preferences, the mall underwent a series of upgrades. The first major revamp in March 1995 brought new floor tiles and enhanced toilet facilities.
The turn of the millennium marked a significant chapter in Parkway Parade's history. In 2000, the property was acquired by Asia Pacific Insurance Company, with management reins handed over to Lendlease.
Further enhancements took place in 2015 when a diversified mix of retail shops was introduced. This revamp also saw the relocation of Best Denki to Level 3. Fast forward to 2017, movie enthusiasts were treated to a brand-new seven-screen Cathay Cineplex, positioned strategically at Level 7.
However, change is the only constant. Retail giants like Giant and Isetan, which had been synonymous with Parkway Parade, ceased operations in 2020 and 2022 respectively. In their stead, FairPrice Xtra emerged as a new anchor tenant in 2021, promising shoppers a fresh retail experience.
Throughout its storied history, Parkway Parade has remained at the heart of Marine Parade's retail scene. Through its innovative designs, dynamic tenant mix, and commitment to providing a holistic shopping experience, it has successfully etched itself in Singapore's retail landscape. As the mall continues to adapt and evolve, one thing remains certain: Parkway Parade will always be a cherished destination for all.